From 14:00 to 15:00 on April 22, BoxPlus successfully hosted the themed forum “Innovation-Driven & Standards-Led: Building the IoT Ecosystem Together”at the Spotlight Theatre during INTERMODAL ASIA 2026. The venue was packed with attendees and received an enthusiastic response throughout the session. Gathering leading experts and industry pioneers, the forum empowered industry development through insightful discussions and practical experience sharing, becoming one of the highlights of this year’s exhibition and earning widespread praise from industry professionals on-site.
The forum was moderated by Mr. Li Jichun, Director of the Container Standards Committee, and brought together representatives from BoxPlus, COSCO SHIPPING Lines, Sinotrans Container Lines, Fangzhou Intelligence, as well as international standards experts. The distinguished guest lineup covered multiple key segments across the shipping and logistics value chain, delivering authoritative perspectives and high-level industry insights.
During the forum, Ms. Afra Guo, Managing Director of BoxPlus, delivered the opening presentation, showcasing the remarkable achievements of the IBOX product family and vividly demonstrating the practical value of IoT technology in empowering the logistics industry.
Mr. Zhang Chenbo, General Manager of the Sinotrans Container Operations Center, shared the company’s development roadmap and strategic planning while illustrating the transformative value brought by the IBOX Reefer solution.
Mr. Xu Xiang, General Manager of Fangzhou Intelligence, discussed the future development direction of Shandong Port and emphasized the significance of continued investment in IoT technologies.
International standards expert Ms. Marianna, drawing upon HOOPO’s technical implementation experience, elaborated on the importance of establishing unified standards for ecosystem development.
Finally, Mr. Gong Dongbin, Deputy General Manager of the Reefer Trade Division at COSCO SHIPPING Lines, shared valuable market insights into the international cold-chain shipping sector and introduced COSCO SHIPPING Lines’ practical achievements in cold-chain digital intelligence transformation.
The two interactive Q&A sessions became major highlights of the forum, with speakers exchanging views on core topics such as IoT ecosystem development, large-scale adoption of smart reefer containers, and the implementation of industry standards. The discussions directly addressed key industry pain points and fostered consensus on future development directions, earning continuous applause from the audience.
Attendees widely commented that the forum was highly informative, practical, and targeted — not only providing deep insights into industry trends, but also delivering actionable solutions with strong real-world applicability.
The successful hosting of today’s forum not only created an efficient platform for communication and collaboration among industry professionals, but also further demonstrated BoxPlus’s growing influence within the IoT sector, laying a solid foundation for future industry-wide cooperation and innovation.
More highlights, detailed insights, and speaker perspectives from the forum will be featured in upcoming articles — stay tuned!
April 23 Forum Preview — Another Highlight Event Is Coming!
The excitement continues, and the insights keep flowing!
On Thursday, April 23, from 10:00 to 10:45, the Spotlight Theatre will host BoxPlus’s second themed forum:
“Smart Supply Chain Empowered by IoT”
A new round of industry dialogue is about to begin, and we warmly invite you to join this inspiring journey into intelligent logistics innovation.
Distinguished Guest Lineup Covering Multiple Industry Sectors
This forum will be moderated by Ms. Afra Guo,, Managing Director of BoxPlus, and will feature five distinguished guest speakers from leading enterprises across the shipping, logistics, port, and cold-chain sectors:
Mr. Luo Jian, General Manager of Yantai Zhonghan Ferry Co., Ltd.
Mr. Dai Hao, General Manager of CIMC World Lianda Fresh Logistics Technology Co., Ltd.
Mr. Yuan Jianhua, Head of Business Department at Jinjiang Shipping
Mr. Wang Shuli, Assistant General Manager of the Dual-Brand Container Management Center at COSCO SHIPPING Lines
Mr. Zhang Jinyang, General Manager of the Operations Department and Tongda Business Division at Xiamen Ocean Gate Container Terminal Co., Ltd.
The guest lineup combines deep industry expertise with strong market authority, bringing attendees valuable multidimensional insights into the future of smart logistics and IoT-enabled supply chains.
Insightful Sharing + Interactive Q&A
The forum will continue the highly praised form at of keynote sharing combined with interactive discussion sessions. Featured discussion topics include:
Challenges in cold-chain transportation across Southeast Asia
Real-world case studies demonstrating how IBOX products improve shipping route operations
Future industry transformation driven by the integration of ports, shipping, and IoT technologies
Practical application experiences of IBOX solutions in China-Europe railway dry container transportation
Packed with practical insights and forward-looking perspectives, this forum promises another valuable exchange for industry professionals seeking innovation and digital transformation opportunities in global logistics.