As containers cross rough seas aboard ocean-going vessels, and cold-chain fresh produce arrives safely and fresh at dining tables through IBOX intelligent monitoring, Boxplus continues to use technology as its pen to write new chapters in the digital and intelligent transformation of container logistics. While continuously strengthening the technological capabilities of the IBOX product family, Boxplus has also been steadily advancing the development of the IBOX brand image alongside the company’s growth.
After nearly a year of refinement and careful design, Boxplus proudly welcomes two new members — the official debut of the IP mascots “Xiao Haima” and “Xiao Haixing.” Their arrival gives the cutting-edge technology of the IBOX product family a warmer, more emotional, and memorable expression.

As the personified representation of Boxplus’s core product, the IBOX Terminal (terminal/yard reefer container monitoring solution), “Xiao Haima” is based on the image of a blue seahorse, naturally embodying the DNA of both the ocean and the logistics industry. Its nose incorporates the signature “five-eye port” structure of the IBOX-BPTF reefer data collector, visually highlighting the product’s plug-and-play convenience. Its fins are inspired by a ship’s rudder, symbolizing how IBOX products provide intelligent digital support and reliable protection for container shipping. The eyebrow design resembles signal lines, representing the core capability of real-time transportation data transmission. Paired with a smart sailor outfit, the character perfectly balances a sense of advanced technology with charm and friendliness.

The ocean becomes more vibrant because of you,
And shipping sails forward with youthful energy because of you.
 

“Xiao Haixing,” on the other hand, is inspired by the IBOX-BPVF reefer data collector and adopts an anthropomorphic five-pointed starfish design, symbolizing connectivity, protection, and multidirectional sensing. The five yellow sensing points on “Xiao Haixing” correspond to the IBOX-BPVF’s multi-point data collection capabilities. Its star-shaped structure represents multidirectional connectivity and wide coverage, aligning with the device’s strengths in intelligent identification and signal transmission. The soft blue color palette and friendly expression convey a brand image that is safe, trustworthy, and reliable.
“Xiao Haima” creates intelligent digital connections within the “container jungle” of terminals and yards, enabling every container’s status to be updated online in real time, making yard supervision and transportation tracking smarter and more efficient. Meanwhile, “Xiao Haixing” operates in the depths of the open sea, collecting and transmitting real-time temperature, humidity, and location data from containers, breaking through the “data black box” problem during long ocean voyages. Just like every member of the IBOX product family, they each stand guard at different nodes of the container transportation chain, using technology to safeguard every container. From cold-chain logistics to general cargo, from onboard management to inland tracking, the IBOX product family illuminates every stage of logistics with intelligent solutions.

From technological innovation to brand enhancement, and from product strength to emotional resonance, the arrival of “Xiao Haima” and “Xiao Haixing” makes the ocean more interesting and shipping more youthful. They will continue accompanying Boxplus on its journey forward, creating even more exciting stories in the field of global intelligent container monitoring and becoming trusted “full-chain intelligent digital assistants” for customers worldwide.